Vector 2016 - Hey, Look At Me! Talk
5Hey, Look at Me! (How to Get Your Indie Game Noticed)
Marketing an indie game is tough -- especially if you don't know squat about marketing. As a former games journalist of almost two decades, Dan "Shoe" Hsu has seen hundreds and hundreds of pitches from developers and publishers. And now, he works on the other side of the business, supporting indie games via co-marketing at Sony PlayStation. As such, he has a unique perspective on just what it takes for a small game to get noticed in an overwhelmingly huge industry.
Speaker: Dan "Shoe" Hsu
Dan “Shoe” Hsu is an 18-year veteran of the gaming press. He’s appeared in or on Electronic Gaming Monthly, 1UP, G4, CNN, NPR, Bitmob, VentureBeat, CNBC, ABC Radio, and more. During that time, Shoe has seen and coordinated every type of pitch, from the desperate pleas of a one-man indie developer to a worldwide exclusive debut of a triple-A, monster-budget sequel. Currently, he manages the Partner Alliance, Developer Relations department at Sony Computer Entertainment America, helping to support indie and free-to-play PlayStation developers through co-marketing.
What is Vector?
Vector is a game conference to held at Eastern Kentucky University on April 30, 2016 in collaboration with the EKU Gaming Institute, the Richmond office of the Kentucky Innovation Network, RunJumpDev, and TechBase 10. Vector is a celebration of local developers, a well as a chance to network with leaders and peers in the field of game design and development.
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