VGC.com- EA’s CEO Tells Staff It’s Been ‘Impeded’ By The FIFA Brand. "It’s Four Letters On A Box"
Story link- https://www.videogameschronicle.com/news/eas-ceo-tells-staff-its-been-impeded-by-the-fifa-brand-its-four-letters-on-a-box/
FIFA's reportedly wanting $250 million a year. That's a ridiculous amount of money, double what EA is paying right now. Obviously the name has helped sell the game but is it worth $250 million a year? In my opinion, but I've never bought a FIFA game and I doubt I ever will.
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