Vicarious PR Interview and Indie Dev Marketing Tips | Perceptive Podcast
2For this Perceptive Podcast, I'm speaking with Michael Brown the CEO of Vicarious PR to talk about the company, how indie publishing has changed, and more.
Here are some useful notes from the cast:
You need to stand out in today's market
Marketing needs to be done
You always need a good game to build marketing from, a bad game with good marketing will not succeed.
Marketing is about representing a product in a way that appeals to a target audience and finding them and talking to them.
You need to build up and not immediately go from zero to 10.
Need screenshots, logos, bullet-point features, introduction, influencer assets, contact info, pricing, trailers.
What you define as success is important for your game.
the shortest time frame on average is 3 months, but working on marketing depends on the game, 6 to 8 months is a good average.
https://twitter.com/VicariousPR
https://www.vicariouspr.com/
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