Virgin Media O2 building smart Customer Data Platforms in partnership with Google Cloud and Zeotap

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United States Google Cloud
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Published on ● Video Link: https://www.youtube.com/watch?v=W1U4Ju58Wug


Duration: 8:36
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6

How did Virgin Media O2 save £1M annually? We sat down with Andy Lewis, Head of Paid Traffic Acquisition, Virgin Media O2 and Zeotap's Florian Litchtwald, Managing Director and Chief Business Officer to discuss how focusing on customer data platform use cases produced time to value in just 4 months!



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