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0The sextech industry has been transforming from a niche and marginal into a promising one for several years. Technological startups related to sexuality participate in IT conferences, they are invited by accelerators, and they are not afraid to invest in serious investors. There are enough development directions in sextech: remote control, biohacking, VR, immersive and interactive technologies, robotics. Sex is a topic that has been tabooed in many societies so far, but analysts believe that sextech will become a multi-billion industry by 2020. The Secret has figured out what the sex of the future will be thanks to IT people and new market players.
How it all began. The sex industry is always one of the first to adapt new technologies, and often spurs their development. The first erotic short film “Maria Goes to Sleep” was released in 1896, just a couple of months after the show “Arrival of a train at La Ciotat” by the Lumiere brothers. The development of the porn industry is linked to the emergence of Internet payments, streaming, video chat and broadband Internet.
In the 1960s, a British photographer, Harrison Marks, shot short erotic films on an 8-mm film. As a result, sales of this film, as well as movie cameras and film projectors for this format, have soared. In the 1970s, JVC's VHS format video tapes pushed Sony's Betamax out of the home video market — porn producers recorded their films only on VHS tapes. As a result, half of the tapes were of exactly this kind of content (and in the 1980s, JVC produced and sold up to 750,000 video tapes per year).
Guess who first got the high-speed Internet in the 1990s? Readers of American porn magazine Penthouse. All because the magazine has become a distributor of high-speed modems. Sites for adults have become the first profitable business on the Internet and pioneers in online payments, traffic optimization and other technologies. We can say that they paved the way for PayPal, eBay and Amazon.
And what is happening now? Now the porn industry is going through hard times because of free video services and products of large technology companies, but it is looking for a way out of the crisis in IT - for example, it is adapting virtual reality technologies. In January 2017, the well-known porn studio Naughty America participated in CES, the largest international electronics trade show in Las Vegas. The studio quite successfully removes porn for glasses of virtual reality: Samsung Gear VR and Oculus Rift.
Of course, sextech is not just porn. The industry combines many areas: from applications for sex clearance to sex toys and robots. In January 2019, at the same CES conference, they were going to present the prize for innovations in the field of robotics to the creators of Osé, a smart sex gadget for women. The company Lora DiCarlo claims that users of the gadget feel it as not a normal vibrator, but the touch of fingers and tongue.
However, the organizers at the last moment canceled the presentation of the award and disqualified the gadget, deciding that "the product does not fit into any category." Then, the US Consumer Technology Association (CTA) recognized it as "immoral, obscene, offensive and inconsistent with the image of the conference."
A strange turn, considering that a year before at CES, RealDoll had quietly presented a sex robot for men named Solana, and two years before that, VR-porn from Naughty America was shown at the exhibition.
About the double standards of the founder and CEO of Lora DiCarlo Lora Haddock said in an open letter. “Male sexuality is allowed to be open. A sex robot with an unrealistic female figure will be presented for her. Female sexuality, on the contrary, is veiled, if not banned at all, ”she said indignantly.
Haddok founded her project in 2018 and then received $ 1.1 million from the investment company Oregon Opportunity Zone Limited Partnership. In the past few years, more and more women's companies have appeared in sextech, and their owners have joined together to support each other.
An important chapter in the history of the sex industry is now being written by women. Previously, they, as a rule, played the passive role of statisticians and rarely acted, for example, as directors or producers of pornorolics. Feminism and the development of technology have allowed women to do more for each other in the intimate sphere: to create more advanced gadgets, to make porn, which does not exploit the female body, to discuss the problems of sexuality more openly.
Women's projects in the sextech industry, where men still dominate, are based on the belief that sex should be safe, healthy and enjoyable to everyone, and technology will help to achieve this. Interestingly, the appearance of the toys and the sites of female sextech companies are different from the usual: in the design mainly gentle colors, the shape of the toys are not associated with the genitals. This may be the site of cosmetics or jewelry.
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