We are Launching a Spice Blend Business From Scratch (Full Story & Strategy)
8In this video, I kick off our brand-new Spice Blend Business Series and share the full story behind how our unique seasoning—CORE—came to life.
This is a raw, unfiltered look into how a father and son duo (from the Awkrad YouTube channel) are turning a homemade spice blend into a real product. From the original flavor inspiration at a pizza shop, to testing it on wings, chips, popcorn, steak, and even hot dogs and tacos—this spice has evolved into something we truly believe in.
I cover:
The origin of our Awkrad brand
How our YouTube journey ties into this new business
Stories of past entrepreneurial successes and failures
Why CORE is different from other spice blends on the market
How we're navigating bottling, labeling, licensing, and distribution
Our plan to scale from small batch to mass production
Whether you’re curious about food startups, launching a physical product, or just love behind-the-scenes journeys—this is for you.
👉 Leave a comment if you’re on a similar path or want to know more about something I talked about.
🔔 Don’t forget to like, subscribe, and hit the bell for updates on this series!
#SpiceBlend #FoodStartup #EntrepreneurJourney #Awkrad
00:00 - Intro: Why I Pressed Record
00:43 - Purpose of the Series
01:07 - Who This Series is For
01:30 - Origin of Awkrad & My Entrepreneurial Roots
03:18 - How My Son and I Started Our Channel
04:20 - Our Evolving YouTube Journey
05:01 - Building Something Sustainable
05:31 - Reflections on Career Paths in the Age of AI
06:53 - Why a Spice Blend?
07:40 - Discovery of the Original Wing Flavor
08:19 - Replicating the Recipe at Home
09:34 - Recipe Iterations Over the Years
12:01 - Realizing It's a Universal Blend
13:18 - Deciding to Bring It to Market
14:12 - Unique Products that Worked in the Past
15:18 - The Photo Booth Success Story
19:12 - The Insta360 Mic Mount Project
20:27 - Lessons from Market Saturation
21:20 - The Digital DJ Journey
22:38 - Why Certain Ideas Fail
24:05 - Why the Spice Market Makes Sense
25:30 - What Makes CORE Unique
27:10 - Versatility of the Blend (Wings, Chips, Tacos)
28:22 - Why We Chose the Name “CORE”
29:53 - Tweaking It for Hot Dogs, Tacos, BBQ
32:52 - Why I'm All In on This Spice Blend
33:17 - Thinking Ahead: AI, Trade & Barter Future
34:04 - Mixing, Bottling, and Legal Options
35:08 - Cottage License vs. Co-Packing
36:37 - Startup Costs & Pricing Strategy
38:37 - Our Chosen Plan to Launch
41:14 - Farmers Markets & Local Strategy
42:08 - Scaling with Confidence
43:15 - Future Fulfillment Options (Amazon, Big Box)
45:13 - Final Cost Breakdown
46:54 - What’s Next & Call to Action