What Makes Customers Act The Way They Do?
Originally aired on #AskGaryVee Episode 2 - https://www.youtube.com/watch?v=8Bt-vEroq6M&list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs&index=46
Q: Does the consumer really have THAT much power or are we all just "sheeps" in the minds of marketers?
A: This is ridiculous, especially in this day and age. Marketers definitely have influence but we're not 'hypnotizing' people to make decision. There are so many variables that come into play -- a person's DNA, upbringing, education level, etc. And so, are customers being hypnotized? Absolutely not. There's just way too much information readily available for marketers to have the ability to control people's actions.
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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