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Recently Marvel's Senior Vice President of Sales said that their numbers had been down and it was because of "women" and "diverse" books. Allow me, a retailer who covers this stuff for his job, to retort and tell you why that's not even close to the case.

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And as I mentioned there's an article over on CBR that points out many of the numbers that I referenced here today, so go give it a read right here
http://www.cbr.com/no-diversity-didnt-kill-marvels-comic-sales/