When Ransomware Strikes, Will Your Backups Hold the Line? | A Brand Story with Sterling Wilson fr...

Channel:
Subscribers:
4,680
Published on ● Video Link: https://www.youtube.com/watch?v=irUGDvkwACY



Duration: 18:17
2 views
0


In today’s threat environment, it’s not enough to back up your data—you have to be able to trust that those backups will be there when you need them. That’s the message from Sterling Wilson, Field CTO at Object First, during his conversation at RSAC Conference 2025.


Object First is purpose-built for Veeam environments, offering out-of-the-box immutability (OOTBI) with a hardened, on-premises appliance. The goal is simple but critical: make backup security both powerful and practical. With backup credentials often doubling as access credentials for storage infrastructure, organizations expose themselves to unnecessary risk. Object First separates those duties by design, reducing the attack surface and protecting data even when attackers have admin credentials in hand.


Immutability as a Foundation—Not a Feature


The conversation highlights data from a recent ESG study showing that 81% of respondents recognize immutable object storage as the most secure way to protect backup data. True immutability means data cannot be modified or deleted until a set retention period expires—an essential safeguard when facing ransomware or insider threats. But Sterling emphasizes that immutability alone isn’t enough. Backup policies, storage access, and data workflows must be segmented and secured.


Zero Trust for Backup Infrastructure


Zero trust principles—verify explicitly, assume breach, enforce least privilege—have gained ground across networks and applications. But few organizations extend those principles into the backup layer. Object First applies zero trust directly to backup infrastructure through what they call zero trust data resilience. That includes verifying credentials at every step and ensuring backup jobs can’t alter storage configurations.


A Real-World Test: Marysville School District


When Marysville School District suffered a ransomware attack, nearly every system was compromised—except the Object First appliance. The attacker had administrative credentials, but couldn’t access or encrypt the immutable backups. Thanks to the secure design and separation of permissions, recovery was possible—demonstrating that trust in your backups can’t be assumed; it must be enforced by design.


Meeting Customers Where They Are


To support both partners and end customers, Object First now offers OOTBI through a consumption-based model. Whether organizations are managing remote offices or scaling their environments quickly, the new model provides flexibility without compromising security or simplicity.


Learn more about Object First: https://itspm.ag/object-first-2gjl


Note: This story contains promotional content. Learn more (https://www.itspmagazine.com/their-infosec-story) .


Guest: 


Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/


Resources


Learn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-first


Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25


______________________


Keywords:


sean martin, sterling wilson, ransomware, immutability, backups, cybersecurity, zero trust, data protection, veeam, recovery, brand story, brand marketing, marketing podcast, brand story podcast


______________________


Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverage


Want to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrf


Want Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us




Other Videos By ITSPmagazine


2025-05-06What Mergers & Acquisitions Trends Reveal About Cybersecurity’s Future | RSAC2025 Chat w/ Yair Geva
2025-05-06Bridging the Gap Between Technical Risk and Business Risk | A Conversation with Joey Johnson | Th...
2025-05-05From Reactive to Proactive: Building Guardrails That Actually Protect | A Brand Story with Rob Al...
2025-05-05From Reactive to Proactive: Building Guardrails That Actually Protect | A Brand Story with Rob Al...
2025-05-05From Reactive to Proactive: Building Guardrails That Actually Protect | A Brand Story with Rob Al...
2025-05-05From Reactive to Proactive: Building Guardrails That Actually Protect | ThreatLocker Brand Story
2025-05-05Security at the Edge of Change: Preparing for the Cryptographic and AI Tipping Point | A Brand St...
2025-05-05Security at the Edge of Change: Preparing for the Cryptographic and AI Tipping Point | A Brand St...
2025-05-05Security at the Edge of Change: Preparing for the Cryptographic and AI Tipping Point | A Brand St...
2025-05-05When Ransomware Strikes, Will Your Backups Hold the Line? | A Brand Story with Sterling Wilson fr...
2025-05-05When Ransomware Strikes, Will Your Backups Hold the Line? | A Brand Story with Sterling Wilson fr...
2025-05-05Security at the Edge of Change: Preparing for the Cryptographic & AI Tipping Point | SandboxAQ Brand
2025-05-05When Ransomware Strikes, Will Your Backups Hold the Line? | A Brand Story with Sterling Wilson fr...
2025-05-05When Ransomware Strikes, Will Your Backups Hold the Line? | An Object First Brand Story w/ S. Wilson
2025-05-05From Overhead to Advantage: Turning Compliance into a Strategic Asset | A Brand Story with Steve ...
2025-05-05From Overhead to Advantage: Turning Compliance into a Strategic Asset | A Brand Story with Steve ...
2025-05-05From Overhead to Advantage: Turning Compliance into a Strategic Asset | A Brand Story with Steve ...
2025-05-05From Overhead to Advantage: Turning Compliance into a Strategic Asset | An Archer Brand Story
2025-05-05The New Front Line: Runtime Protection for AI and API-Driven Attacks | A Brand Story with Rupesh ...
2025-05-05The New Front Line: Runtime Protection for AI and API-Driven Attacks | A Brand Story with Rupesh ...
2025-05-05The New Front Line: Runtime Protection for AI and API-Driven Attacks | A Brand Story with Rupesh ...