WHY 2K WILL BE MORE AGGRESSIVE WITH MICROTRANSACTIONS ON NBA 2K21...

Channel:

AllCity LiveTV

Subscribers:

111,000

Published on July 13, 2020 7:16:36 PM ● Video Link: https://www.youtube.com/watch?v=-dLEUFxUTq0

Game:

NBA 2K21 (2020)

Duration: 5:39

2,246 views

162

Microtransactions will be more aggressive on NBA 2K1... NBA 2k20 has surpassed sales and increased their net revenue by over 40%. More than half of their total revenue comes from microtransactions, 54% of their net revenue comes from you purchasing VC . From a business perspective, we consumers can expect them to get more aggressive with microtransaction as 2K has found a successful formula to increase purchases after the unit sale. As a consumer, i would expect higher costs and alot more promotion of microtransactions on NBA 2K21.

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