Why Assassin’s Creed Shadows Lost 98% of Its Players
6Assassin’s Creed Shadows was supposed to be Ubisoft’s big comeback. A Feudal Japan setting, massive open world, and years of anticipation. But just months after launch, Shadows has lost nearly 98% of its players, is being crushed by older games, and has left Ubisoft facing serious questions about its future.
In this video, we break down what went wrong with Assassin’s Creed Shadows—from the creative decisions that alienated fans to the backlash in Japan, the disastrous player retention numbers, and Ubisoft’s PR spin. Is this the final straw for the franchise? And can Ubisoft recover from this?
If you're a fan of gaming deep dives, franchise analysis, and industry commentary, this one’s for you.
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00:00 Intro
01:30 A PROMISED LAND: SETTING AND STORY
02:40 GAMEPLAY: A REPETITION OF OLD FORMULAS
03:34 PLAYER DATA AND COMMUNITY REACTION
05:13 UBISOFT’S SILENCE AND SALES TRANSPARENCY ISSUES
05:52 THE CORPORATE STRUGGLE BEHIND THE FAILURE
06:41 WHAT THIS MEANS FOR THE FUTURE
07:15 FINAL VERDICT