Why is McDonald's still not successful in Vietnam but the food only costs from 0.20 USD to 1.20 USD?
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Discover the reasons why McDonald's is struggling in Vietnam and learn about the challenges and strategies for global expansion to succeed.
In this video, we explore the fascinating phenomenon of McDonald's failure in Vietnam. Let us delve into the factors that may contribute to this mystery, from various cultural differences to local rivalries. Do Vietnamese consumers prefer traditional street food over fast food chains? Or is there a deeper reason behind McDonald's efforts to penetrate the market? Stay tuned to discover the secrets behind the challenges of the fast food giant in Vietnam. Don't forget to like, share and subscribe for more insights on global dining trends!
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Tags:
International expansion
Economic factors
Market entry
Business analysis
Branding
$1.20 meals
Consumer behavior
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Case study
Vietnam
Globalization
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Failure
Marketing strategy
Fast food
Competition
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