Why People Hesitate To Help Others: Diffusion of Responsibility
1Why Do People Hesitate To Help Others?
It was pouring rain at the bus stop, but under my umbrella was dry. A man ran toward the stop. Then he stood next to me, head down and hands in pockets. A part of me wanted to ask this stranger if he'd like to share my umbrella. Another part of me, however, didn't want to stand that close to someone I didn't know.
I argued with myself for seconds and then minutes. Eventually the bus came, and so did my guilt. As I sat on that bus and stared at that poor wet man, I couldn't help but obsess. I knew about the healing powers of kindness, generosity, and altruism.
On a spiritual level, I believed that world peace came from individual acts of kindness and generosity. So why had I hoarded that umbrella? Why was my urge to help overpowered by my urge not to help? And why do good people fail to do good?
And this generosity-induced mood boost is contagious, as Sonja Lyubomirsky, a professor at the University of California at Riverside, found in a recent study of more than 100 workers at Coca-Cola. She designated some employees as givers, asking them to perform regular but anonymous act of kindness for three coworkers each. For 16 weeks, employees throughout the company kept track of their mood and stress levels. Both the givers and the receivers got happier, an effect that went viral. The generosity and happiness spread throughout the entire workplace, reaching employees who were not a part of the study and even to their friends and family who worked elsewhere.
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