Why the Rich Get Richer, Cheaters Get Caught and Your Neighbor Usually Looks Like You [1/2]

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The idiosyncrasies of human decision-making have confounded economists and social theorists for years. If each person makes choices for personal (and often irrational) reasons, how can people's choices be predicted? What if someone told you that the way to understand human behavior is through physics rather than psychology? Computer modeling now enables us to look at humans as social




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