YouTube is the frontrunner in the mobile streaming wars, and it’s not even close

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Reported today on The Verge

For the full article visit: https://www.theverge.com/2020/2/13/21136335/youtube-streaming-wars-mobile-android-tiktok-netflix-quibi

Reported today in The Verge.

YouTube is the frontrunner in the mobile streaming wars, and it's not even close

Here's a fun number to think about: in 2019, YouTube dominated 70 percent of the total time people spent on their phones watching the top five entertainment apps. It's also the only one of those apps (measured among Android phones, which dominate 75 percent of phone usage worldwide) that isn't specific to China - an area where Google doesn't even operate.

The data from AppAnnie's latest report shows just how far ahead YouTube is on the mobile front - where more people are spending their time, especially teenagers and young adults. It's something that companies like Netflix, WarnerMedia, NBCUniversal, and Disney will have to take into account as they compete not only for the best content, but for people's attention.

"With YouTube dominating 70 percent of time spent in the top five streaming apps, the platform proves that it is still holding its weight among the acceleration of new video streaming platforms - particularly as it was an early pioneer in the market," AppAnnie mobile analyst Lexi Sydow wrote in a new report.

It's important to recognize that YouTube and Netflix do different things. YouTube is a platform for user-generated content that relies on advertising revenue and its creator base; Netflix is a subscription service that invests billions of dollars into scripted and unscripted entertainment. As more subscription-based streaming services (Disney Plus, HBO Max), advertising-based streaming services (Pluto TV), and free video apps (TikTok) enter the market, competing with each other comes down to who can capture people's attention the most consistently. Netflix's competition isn't just with Disney or WarnerMedia, which offer similar content; it's



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