YouTube is trying to outsmart ad blockers | TechCrunch Minute

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YouTube is making it clear, your ad blocker is no longer welcome. If you want an ad-free watching experience, you’ll have to purchase YouTube Premium. Traditionally, ad blockers on browsers have been able to prevent ads from displaying by intercepting them before they reach your device. But YouTube is looking to outsmart this process by implementing server-side ad injection. If you don’t know what that means, don’t worry we’re breaking it down in this video.

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