10 Best Super Bowl Commercials 2004

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Dalibor Truhlar

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Published on June 19, 2022 12:29:40 PM ● Video Link: https://www.youtube.com/watch?v=zXOhlcNzvnE

Duration: 9:01

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I put together ten commercials from the 2004 Super Bowl which I liked the best. I hope you enjoy my compilation. Tell me in the comments which commercial you like the most, I will include your vote in the ranking to see which commercial wins.

Frankly, I enjoyed them myself. Some time ago I wanted to make videos with best Super Bowl commercials for each year. Then I stopped because the more you go back in time the worse the quality gets, in some cases you don't even find the old commercials online anymore. I'm starting to feel like an archivist who's keeping record of these gems. There are so many amazing commercials made by creative people working in great agencies for courageous clients and they are simply not available, not even on the YouTube channels of these companies (that's why I try to include the names of the ad agencies in the description). But then I discovered some of these commercials from 2004 and I loved them. It was another time back then and the commercials do have a different charme, fun and story telling.

These ads are included:

0:00 1. Chevrolet, "Soap" by Campbell Ewald

0:30 2. Dodge, "Monkey on your Back" by BBDO Detroit

1:01 3. Subway, "Misunderstanding" by Fallon

2:02 4. Tostitos, "Wedding" by BBDO New York

2:33 5. Budweiser, "Tune out" by Downtown Partner

3:03 6. Honda Pilot, "Raised by Wolves" by Rugged

3:34 7. McDonald's, "Dryer Sheet" by Downtown Partners

4:05 8. Cadillac, "Sound" by Chemistry

4:36 9. Pepsi, "Crossroads" or "Jimmy Hendrix" by BBDO New York

5:07 10. Budweiser, "Born a Donkey" or "Donkey" by Goodby Silverstein & Partners

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6:14 11. Bud Light, the hilarious "Good Dog" or "Fergus" by Downtown Partners

6:45 11.5 Bud Light, the famous "Sleigh Ride" by Downtown Partners

7:16 11.7 Bud Light, the funny "Paintball" by Downtown Partners

7:50 11.75 NFL, "Tomorrow" by Triple Double


The Super Bowl XXXVIII in 2004 was an American football game between the National Football Conference (NFC) champion Carolina Panthers and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion for the 2003 season. The Patriots defeated the Panthers by a score of 32–29. The game was played at Reliant Stadium in Houston, Texas, on February 1, 2004. At the time, this was the most watched Super Bowl ever with 144.4 million viewers. NFL fans and sports writers widely consider this game one of the most well-played and thrilling Super Bowls.