2015 Reality Check: Is it the Time to Reevaluate Your UA Strategy? | PANEL

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=KCy-oSxwAcQ


Duration: 38:43
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Delivered at Casual Connect Tel Aviv 2015.

Lloyd Melnick, Director of Social Gaming, PokerStars
Oren Kramer, VP Marketing, Caesars Casino, Playtika
Lee Cohen, VP Marketing, LuckyFish Games
Moderator: Suf Kletter, Head of Business Development, DAU-UP

This session will focus on the importance of social media channels for social casino games and how game developers should be approaching their User Acquisition strategies to gain traction and relevance in today's battle for ROI. Key game developers will share UA tips of their winning strategies. Find out whether your social media strategy is up to speed and what you can be doing to maximize player acquisition.



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Tags:
Casual Connect
Casual Connect Tel Aviv 2015
gaming
mobile games
casual games
social casino
Lloyd Melnick
PokerStars
Oren Kramer
Playtika
Lee Cohen
LuckyFish Games
Suf Kletter
DAU-UP
user acquisition
monetization
ROI
game development
social media