China: A Survival Guide for Game Developers | Panel
4Panelists: Jung Suh, VP Global Publishing, Yodo1 Games; Mikael Leinonen, CEO, Co-Founder, MyGamez Ltd; Philip Aronson, Founder, QDog Productions; Alfredo Rudas, Co-Founder and VP, Kick9; Moderator: Stephanie Llamas, Director of Research and Consumer Insights, SuperData Research
Delivered at Casual Connect USA 2015
It’s no secret that mobile games in China have shown enviable growth over the past few years. At a whopping $5B, China’s mobile revenue accounts for almost a quarter of the global industry and is set to tack on another $1B by the end of 2018. In light of mobile’s saturation and stagnation in western markets, China has become a target for mobile game-makers looking to expand their earning potential. However, the country’s complex legal landscape, distinctive tastes in games and expansive portfolio of app stores make it especially difficult for foreigners to navigate the space. So, what does it take to make it in China? What is the #1 precaution western developers should take when entering the market? What opportunities should game-makers seize to survive in this highly competitive industry? And how can they effectively localize their apps for the Chinese audience? This panel taps into the knowledge of industry experts embedded in the space to teach mobile game developers how to get the most out of China’s burgeoning market.