How Developers Can Enter the Most Lucrative Mobile Market | Serkan Toto

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=qx_-kAqbdJQ


Duration: 26:16
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For an exclusive article: http://gamesauce.org/news/2015/11/14/cracking-japans-lucrative-mobile-games-market-with-serkan-toto-casual-connect-video/

Delivered at Casual Connect USA 2015

This session is a continuation of the lecture Dr. Toto presented at Casual Connect Asia 2015 where the focus was on common mistakes and myths pertaining to the Japanese game industry. To now highlight the possibilities the world's biggest mobile gaming market offers to foreign developers, the topics covered will include the size and structure of the Japanese game landscape, key differences to the West, efficient modes of entry for foreign game makers, and successful case studies from the past.



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Tags:
Casual Connect
Casual Connect USA 2015
Serkan Toto
Kantan Games
Japanese Market
Japan
Mobile Game (Industry)