2018 is the year mobile will become core to digital ecosystems
2018 is the year mobile will become core to digital ecosystems.
Video: Forecasting the future of the smartphone
Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences. Since the beginning of 2017, 29 percent of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51 percent have started using, piloted or tested interactions on third party platforms like Facebook Messenger.
As firms prepare for 2018, the smartphone is finally beginning to assume its role as the central conductor across broader digital experiences on many devices. Today Forrester released its annual predictions for mobile in 2018 with recommendations that will help digital business, B2C marketing, and application development professionals build the foundations of future digital experiences.