6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven
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6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Some advertisers struggle to create display advertising programs.
Sometimes they don't have the design expertise or capacity to create good-looking ads.
And even when they do, they may not create every possible ad size or type.
This is one of the reasons Google rolled out responsive display ads in 2016. It was a way to help out advertisers - and a way to potentially fill more ad placements.
Since 2018, responsive display ads have been the default ad type for the GDN, and responsive display ads are something we use quite often for clients.
And if you're not using them for yourself or your clients, it might be time to take another look at them - for six good reasons.
But at the same, I can think of two good reasons why you might not want to.
Before we get into that, let's quickly review what responsive display ads are.
What Are Responsive Display Ads?
Responsive display ads are ads automatically created by Google using assets that you provide.
Google automatically adjusts the size, appearance, and format of your assets to fit available ad spaces on the Google Display Network.
Responsive display ads can consist of the following text elements:
It may also have the following image elements:
Responsive display ads can be used for both regular display campaigns and smart display campaigns.
Now here are six reasons why you and your clients might want to use them:
1. You Don't Need to Engage an Outside Designer
Responsive display ads are a great solution for smaller companies that don't have the resources to run standard display ads.
As mentioned above, the requirements for creating standard display ads can be onerous. You need a variety of images in a variety of sizes.
Often, smaller companies don't have an in-house