TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

Channel:
United Kingdom Colin Boyd SEO
Subscribers:
4,200
Published on ● Video Link: https://www.youtube.com/watch?v=uScf1_Mc5E0


Duration: 3:27
0 views
0

Reported today on Search Engine Land

For the full article visit: http://feeds.searchengineland.com/~r/searchengineland/~3/LWb1SX8t8Vg/techtarget-cites-technical-seo-issues-as-reason-for-25-decline-in-google-traffic-329165

TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

TechTarget, a business-to-business marketing company, said it saw a 25% drop in Google organic traffic in November. Though the company said that organic Google traffic trends do not directly correlate to company revenue, the drop was significant enough that TechTarget noted it in its fourth-quarter 2019 earnings report [PDF], released Wednesday.

November traffic change. "Unpaid traffic represented 94% of overall traffic in the quarter," the company wrote in the earnings release. "This is the most important traffic metric because it is one of the main reasons that we operate at 76% gross margin and have so much operating leverage in our model, unlike many internet businesses whose traffic acquisition costs increase linearly with revenue. Historically, we have welcomed Google algorithm changes because they have generally rewarded our high-quality content. However, Google's November algorithm seemed to treat our registration-protected content and our base of older content differently, resulting in a 25% decline. We believe this is a technical SEO issue and we are testing some changes related to this and are optimistic we will see improvement over time. "

The report went on to say, "It's important to note that unlike many consumer internet models, the amount of our organic traffic is not directly correlated to our revenue, as evidenced by our Q4 2019 results. While traffic increases are preferable, future improvements in traffic would not directly increase our revenue. Our branding products are our revenue stream that is most directly correlated to website traffic. This represents approximately 15% of our overall revenue. Our strategy has always been



Other Videos By Colin Boyd SEO


2020-02-13Great cheap accessories for your new Apple Watch - CNET
2020-02-13Tesla issues $2B worth of new common stock - Roadshow
2020-02-13Tesla Model X recalled for not playing nice with road salt - Roadshow
2020-02-13Microsoft and Nike have created a custom Jordan-branded Xbox One X
2020-02-13SEC wraps investigation into Model 3 production numbers, Tesla says
2020-02-13These deals make for good last-minute Valentine’s Day gifts
2020-02-13Uber is testing out a new 1-800 number for people who don’t use apps
2020-02-13Big Google Partners program changes are coming: What you’ll need to qualify
2020-02-13iFixit says the Motorola Razr is the most complicated phone it's ever taken apart
2020-02-13No, the Google My Business description does not impact ranking
2020-02-13TechTarget cites technical SEO issues as reason for 25% decline in Google traffic
2020-02-13From the Strategist: The best roller skates
2020-02-13Jeff Bezos reportedly spends record $165M on historic Beverly Hills estate - CNET
2020-02-13Sen. Gillibrand wants to create a Data Protection Agency to secure your privacy - CNET
2020-02-13Get an Ember self-heating coffee mug for as low as $64 - CNET
2020-02-13Uber dials it back 20 years, bringing its ride service to feature phones - CNET
2020-02-13Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein
2020-02-13Police hunt Bitcoin extortionist after another letter bomb explodes in Amsterdam
2020-02-136 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven
2020-02-13Your phone talks about you behind your back. These researchers are listening in - CNET
2020-02-13Can a Power Glove work in 2020? - CNET