Beer and big data: A beginner's guide with Heineken

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Ireland Web Summit
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Published on ● Video Link: https://www.youtube.com/watch?v=ratp0HYLzLU


Duration: 18:29
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Heineken has been a worldwide brewing leader for the last 150 years but can't stand still in the face of changing consumer habits and digital change. In this talk, Heineken's marketing leader Ian Wilson will share how the brand is using data to be at the forefront of the mobile first world.

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