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One of the major ways to build trust with consumers is to enhance that consumer experience allowing enterprises to associate their identity on any communication channel whether it be messaging or voice. Brands can use rich content to signal their unadulterated association with the message.

While we on the appropriate authentication process to ensure that the brand identity is protected and amplified for the consumer to relate and respond. With mobile messaging seeping through every facet of our lifestyle, it’s imperative not only to safeguard this channel from abuse but also rebrand appropriately before enterprises .