British Army's latest recruitment advert receives mixed reviews

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BFBS Forces News

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Published on January 6, 2023 4:00:16 PM ● Video Link: https://www.youtube.com/watch?v=ed1BKlxEats

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Review

Duration: 2:43

76,006 views

556

The latest British Army recruitment advert has received mixed reviews, with some questioning whether it will attract young people to join the service.

While war and weapons may be what comes to mind when people imagine an Army recruitment advert, the UK has opted for a different approach with the ad showing troops rescuing a mother and baby from a flash flood.

More: https://www.forces.net/services/army/latest-british-army-advert-risk-not-reflecting-what-army-really-experts-say

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