Buddyz Never Apart -- Guerilla Projection Part 2

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Published on January 8, 2013 4:20:58 AM ● Video Link: https://www.youtube.com/watch?v=7WbsWU7KBW0

Duration: 2:46

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The Buddyz Never Apart is a celebration of friendship. To bring the idea to life, a manifesto depicting four friends staying together even when they are physically apart was written. The manifesto has appeared on TV, radio and print ads.

To showcase the manifesto, we took it to the streets of KL in the form of a guerilla wall projection -- with a twist: three of the manifesto lines were replaced by tweets curated from the #BuddyzNever hashbomb wall, courtesy of @SangPemuisi and @SyazaliAkmal.

This video showcases the interview session with MotioFixo, the design agency responsible for the creation of the motion graphics that accompanied the BuddyzTM Never Apart guerilla projection.