Bumpy Road From Paid to Free-2-Play | Jan CHICHLOWSKI

Channel:

GameDaily Connect

Subscribers:

11,300

Published on March 13, 2015 11:00:51 PM ● Video Link: https://www.youtube.com/watch?v=2MUVZB1g1WY

Game:

Bumpy Road (2011)

Duration: 21:57

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2

Download Slides: https://www.dropbox.com/s/fpy3fuwyzjqr5re/Jan_Chichlowski_CCEUROPE_2015.pptx?dl=0

Delivered at Casual Connect Europe 2015

An epic tale of transforming Vivid Games’ flagship premium title Real Boxing, supported for nearly two years with numerous updates, into a F2P game. Jan will talk about the reorganizing the studio’s work and methodology in order to fit the F2P model, what features have been added and what needed to be cut in order to make the whole thing work. During the lecture, a matrix will be presented, showing the critical aspects of each of the three stages of this transition – during the time as a paid title, the actual transition, and after.