#CODEMedicalHeroes: Driving Systemic Change in the Pandemic

Channel:
United States Games for Change
Subscribers:
7,050
Published on ● Video Link: https://www.youtube.com/watch?v=MKqihUpOFvU


Duration: 21:21
20 views
1

Dan Goldenberg, Vice President, Corporate Social Responsibility, Activision Blizzard / Executive Director,

Despite the urgent need to fill healthcare worker vacancies to battle the pandemic, 50% of exceptionally qualified former military medics who want to work in the civilian healthcare profession cannot find jobs in the industry. Through a completely integrated marketing and communications plan, including significant in-game aspects, the Call of Duty team rallied to create both awareness and action on this issue. Learn how each element of the campaign came together to drive systemic change.



Other Videos By Games for Change


2022-09-14Black Games: African Diasporic Work and Social Impact
2022-09-14Games from the Favelas
2022-09-14Finding Common Ground: Resolving Conflict in Games
2022-09-14Keynote - XR and VA: Defining a New Reality
2022-09-14How Games Deliver Critical Health Outcomes in Teens
2022-09-14Promoting Empathy Through Decentralized Live Immersive Theater in VR
2022-09-14HACKOUT BL4CKOUT: A Student Engagement Game Changer
2022-09-14Diversity is Good for Business
2022-09-14Keynote- Games and Play to Engage Research Participants in Projects About Change
2022-09-02Breonna's Garden: The Power and Responsibility of the Metaverse
2022-09-02#CODEMedicalHeroes: Driving Systemic Change in the Pandemic
2022-09-02Keynote - Peabody Awards in a Shifting Field: Rethinking Interactivity
2022-09-02How Do We Awaken: A Deep Dive into the Impact Campaign of On the Morning You Wake
2022-08-25Preparing Today's Youth for the Careers of Tomorrow, with Games
2022-08-25Keynote - How Sensing Affect Will Transform Gaming and Healthcare
2022-08-25The Global Strategic Adoption of XR in Health and Wellbeing
2022-08-25Keynote - What Did We Change with Games?
2022-08-25Keynote - Toxicity and Extremism in Online Games
2022-08-25Keynote - Augmented Activism: Preserving History and Culture in the Metaverse
2022-08-25Envisioning a New Kind of Healing Space in Games
2022-08-25Keynote - Building The Mindful Metaverse