Creating Casual Games for Families | Alison BRYANT

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Games have always had a history in family fun, we but often think about parents and kids as different audiences in the casual gaming space. The reality, however, is that parents and kids want to play together, and family-engaging games provide higher perceived value for the purse-string holders (and therefore greater potential profit) . In this session, we will discuss the latest research on family gaming and the potential casual marketplace across platforms; provide core design principles of developing with both kids and parents (and grandparents) in mind; and discuss key areas that are ripe for development in the family casual gaming space.

Delivered at Casual Connect Seattle, July 2012.

Download Slides: http://casualconnect.org/lectures/design/creating-casual-games-for-families-alison-bryant




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Alison BRYANT
PlayScience
Casual Connect
Casual Connect Seattle 2012