Cross Promotion Done Right Means High-quality Traffic and Qualified Growth and Retention | BEN EZRA VIDEO
Cross-promotion has developed a mixed reputation in social and mobile games over the past few years. When managed well, it is one of the few 'win-win' scenarios - bringing qualified growth, improved retention, and strong, loyal, paying customers to everyone involved. Unfortunately, when managed poorly it means poor quality, stale traffic and lost opportunity. Join Tomer Ben Ezra to talk about what 'doing cross-promotion right' means, and how we can all benefit from sharing high-quality, high-retention, high-vitality gamers in any social environment. http://casualconnect.org/lectures/marketing-pr/cross-promotion-done-right-means-high-quality-traffic-and-qualified-growth-and-retention-ben-ezra
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Tomer BEN EZRA
Casual Connect
Casual Connect Seattle 2012
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