Are You Dead and Don't Know It? | Matt SHEA

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=_0rJmVn8Ivc


Duration: 25:18
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The demise of many game development companies is on the horizon, but many don't seem to understand what is happening to their business. Platforms are vertically integrating and reducing your games to just lottery tickets. The top games in each platform are squatting on the only effective marketing slots preventing others from being discovered. App Stores are creating and updating policy to protect their interests only and hurting game developers. We'll discuss what is happening as you need to understand that this reality has changed how a successful games company needs to be run.

Delivered at Casual Connect Seattle, July 2012.

Download Slides: http://casualconnect.org/lectures/business/are-you-dead-and-dont-know-it-matt-shea



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Tags:
Matt SHEA
WildTangent
Casual Connect
Casual Connect Seattle 2012