There is a lot of buzz around metrics driven design, conversion funnels and a/b testing. You have certainly heard of it. But Numbers do not substitute a good design in the first place, and making the right decisions in the evolution of a game is still not a trivial task. Knowing which numbers to measure and how to improve them is a beautiful challenge.
Drawing from the learnings across all wooga games, Stephanie and Timo will show that certain magic numbers have a dramatic impact on their games - and that you shouldn't bother to 'measure everything'. By showing a set of feature examples they will share how wooga manages to retain their users over very long periods of time.
Besides metrics driven design, they will speak about the wooga way of adding a little love to their products, how their company culture influences their decision making, and by that the quality of their products. wooga's most important metric: the DSU - the Daily Smiling User.
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