Discovery+ Streaming Service To Launch in January and the streaming Wars continues
0Discovery+ will launch on January 4th as the newest aggregated subscription streaming service. Drawing on 17 of Discovery's channels, the service will offer the largest inventory of unscripted and non-fiction programming. The "plus" service promises to do for specific-interest real-life entertainment what Disney Plus, Apple TV Plus, Peacock, and HBO Max have done for movies and TV series. By adding exclusive original programming, Discovery hopes to get a bigger piece of the 100 million streaming households. There are currently 5.2 million customers who can log into the various streaming "Go" apps — Discovery Go, Food Network Go, etc. — if they subscribe to the channels through their TV provider.
The new service will take the place of several special-interest channel apps. Lifestyle, relationships, home, and DIY programming will come from TLC, OWN, and HGTV. Food Network will bring cooking and food related shows. It will include true crime series from ID. Series and documents covering adventure, natural history, science, tech, and the environment will be available from Animal Planet, the Travel Channel, and BBC's Natural History Collection. TV series from the History Channel, A & E, the DoDo, and more.
Calling discovery+ a "definitive" non-fiction, real-life subscription streaming service, Discovery CEO David Zaslav described it as a companion to services such as Disney + and Netflix. “We fill out the entertainment pie… with all of our brands and characters."
Discovery+ Content
The company is claiming to have more content available at launch than other recently launched streaming apps. Discovery+ will offer more than 55,000 episodes of over 2,500 current and classic shows with 1,500 episodes of content from popular shows like Property Brothers, Naked and Afraid, Diesel Brothers, Deadliest Catch, My 600 Lb Life, The Pioneer Woman, Expedition Unknown, Good Eats, Pawn Stars, Storage Hunters, Ghost Hunters, Diners, Drive-Ins and Dives, Fixer Upper, Flip or Flopped, Chopped, and many more. It will also feature the exclusive streaming rights to many BBC Nature series including Planet Earth, Blue
PlanetandFrozen Planet. Judi Dench’s Wild Borneo Adventure is new to the U.S. It follows Dame Judi Dench as she explores the lush rainforests, magical wildlife, and spectacular Malaysian Borneo's spectacular coastlines.
There will be more than 50 original series at launch, including a preview of Chip and Joanna Gaines' Magnolia Network, along with a vast library of past and current content. The Gaines became popular with their show Fixer Upper. For fans of the couple, Magnolia will be a real treat. Their new network will include a reboot of the show called Fixer Upper: Welcome Home, along with Magnolia Table with Joanna Gaines where she shares her favorite recipes and their origins. The previews also include a Road to Launch show, where the couple speaks to those featured in the upcoming series.
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