Disney+ is following in the footsteps of Netflix and cracking down on password sharing in 2024. The move is designed to address heavy financial losses and bolster the streaming service's subscription-based revenue model.
Disney CEO Bob Iger said the company is actively exploring solutions that both deter account sharing and accommodate legitimate sharing among paying subscribers with friends and family. Updates to subscriber agreements and sharing policies are expected later this year, with the implementation of these tactics scheduled for 2024.
The decision to crack down on password-sharing is considered a "priority" by Iger, underscoring the significance of this move for Disney's streaming business. While it remains uncertain how much growth this crackdown will generate, the intention is clear: to create a more sustainable and profitable streaming ecosystem.
This initiative follows in the footsteps of Netflix, which began limiting password-sharing earlier this year. The move not only contributed to increased revenue but also saw an upswing in new subscriber sign-ups, surpassing initial expectations. Disney+ is looking to replicate this success while remaining true to its core pillars.
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