As NBCUniversal prepares for the second season launch of the Craig Robinson comedy “Killing It” on Peacock, a unique promotional strategy has been unveiled. The show’s first season will have select episodes aired on various platforms, including the first three episodes on YouTube, the first episode on TikTok, and the first two episodes on USA Network. The series follows Craig Foster (Robinson) and his Uber driver, Jillian (Claudia O’Doherty), as they enter a snake-hunting contest to achieve their dreams, leading to unexpected adventures. In the upcoming second season, they become co-owners of a saw palmetto berry farm, but face challenges when the farm is infested with giant African land snails. Created by Dan Goor and Luke Del Tredici, the show is produced by Universal Television and features guest appearances from notable comedians. Robinson also serves as an executive producer alongside Mark Schulman. Source – Deadline
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