Disrupting the Playground: What It Takes to Succeed in the US Kids Market | Clark STACEY

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=QX4-qxRK85Y


Duration: 24:30
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Download Slides: http://gamesauce.org/news/2014/06/09/clark-stacey-on-the-importance-of-creativity-casual-connect-video/

Delivered at Casual Connect Asia, May 2014

Games and online communities designed specifically for kids are a big business in the US, generating hundreds of millions of dollars for marquee IP holders like Disney and Nickelodeon. Many developers and publishers shy away from this market, however; in part because of perceived hurdles in marketing, privacy protection, monetization and design that come with the under-12 audience. This session examines how the MMO game world Animal Jam has dealt with these challenges to become one of the most valuable online properties for children, and how developers in Asia and elsewhere can succeed in the US with this multibillion-dollar market segment.



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Tags:
Clark Stacey
Smart Bomb Interactive (Business Operation)
National Geographic Animal Jam (Video Game)
Casual Connect
Casual Connect Asia
Casual Connect Asia 2014
Children's Video Games