The fourth installment of Teut's dissection of successful free to play games turns this time to King.com's casual mobile games. The session will evaluate several games from King.com, in order to find the formulae of success. The talk will use the Candy Crush (and Soda), Pyramid Solitaire and Bubble Witch saga (1&2) to show the audience the design patterns King.com uses in all their games. The session will also shed light on the reason why their conversion rate is so low.
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