EA cries “We Don’t Like That Gamers HATE Us!” - Angry Rant
2,758The very worst modern gaming company is sad that everyone really doesnt like them. Should we learn to love EA or are they a lost cause? Lets dig into it for this angry gaming rant!
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"EDM Detection Mode" Kevin MacLeod (incompetech.com)
#EletronicArts #EA #Anthem
EA is the bad guy, right?
It's the company that lays off staff indiscriminately, it allowed Anthem to go out when it wasn't ready, and it's responsible for the term "surprise mechanics." And that's just this year.
This is not just a perception among gamers, either. For years I worked on the MCV Awards, an event that highlights sales and marketing achievements in the UK. EA would rarely ever win, despite always finishing the year as the UK's No.1 publisher. EA's industry peers simply didn't vote for it, and when its name was read out as a nominee, it wasn't uncommon to hear a few boos from the audience, as if EA was some pantomime villain.
"25 years at EA and I still struggle with the external perception that we're just a bunch of bad guys," says Matt Bilbey, EVP of strategic growth at EA. "We love making and playing games. Unfortunately, when we make mistakes on games, the world knows about it because it's of a size and scale."