Find your ideal customers with 3 Big Ideas

Channel:
United States Game Thinking TV
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15,600
Published on ● Video Link: https://www.youtube.com/watch?v=RCOFQXS_cac


Duration: 8:46
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28

If you’re a product designer, you’ve probably run across the term “customer discovery.” This is the practice of talking to potential customers early in product development, to discover whether your product idea addresses their needs, and avoid building a product that no one wants.

It turns out that there’s a better, faster way to do customer discovery — and it’s the secret behind modern megahits like Slack, AirBnB, Rockband, The Sims, and Covet Fashion.

Super-charged Customer Discovery is a cornerstone of the Game Thinking system. In this video you’ll learn why you should do customer discovery early in development, focus on your most avid early adopters, and use screener surveys to speed up your research.

You’ll also hear stories from entrepreneurs who have used the Game Thinking approach to customer discovery, and how it helped them. Download our Customer Discovery cheat sheet, and you can put these techniques to work on your project.

Download the Superfan Cheat Sheet:
http://gamethinking.io/superfans

📚 ABOUT OUR CHANNEL📚
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

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Tags:
Customer Discovery
Superfans
Game Thinking
Product Design
User Research
Early Adopters
Lean Design
Lean Startup
entrepreneur
customer discovery process for entrepreneurs
startup coaching for leaders
design thinking basics for entrepreneurs