How to build your pre-launch Superfan Community
Learn the secret that top product designers use to keep in touch with what customers want. Your Superfan community is a private group where you connect with enthusiastic early customers, and enlist them as co-creators.
Think of it as a continuous research panel where your leading edge super fans talk to each other as well as directly to you when you're innovating and engage. Done right, your Superfan community can become a key strategic asset that delivers continuous micro-feedback from exactly the right people.
DO IT RIGHT: download your free Superfan Community Cheatsheet here: http://gamethinking.io/community
Learn about Neurotrack here
http://neurotrack.com
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We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.
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