Netflix Case Study: Rethinking Onboarding (2019)

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United States Game Thinking TV
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15,400
Published on ● Video Link: https://www.youtube.com/watch?v=-qHJSSsuExs


Duration: 20:08
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In the early days of Netflix, dropoff was a problem— too many customers were unsubscribing after 2 months. Game Thinking helped Netflix break through departmental barriers, discover their customers’ real concerns, and design a better onboarding system that improved retention.

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Don't waste time trying to figure this out on your own - get the system trusted by global brands and top startups to bring ideas to life.

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We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

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