GDC 2014: Content Experiments for Mobile Apps with Google Tag Manager

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Google for Developers

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Published on April 4, 2014 2:08:15 PM ● Video Link: https://www.youtube.com/watch?v=PveM5OtYi3Q

Duration: 30:35

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Small tweaks to your game can result in significant revenue increase. However you cannot rely only on personal opinions; hypotheses need to be confirmed by users. In this session Neil Rhodes and Lukas Bergstrom teach you how to use the Google Tag Manager to control experiments and game configurations without needing to ship new versions of your game every time.

For more information: http://www.google.com/tagmanager/