GenAI and the Future of Digital Identity

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Generative AI (GenAI) is reshaping the future of digital identity, authentication, and personalization. While it unlocks new opportunities for enhanced customer experiences, it also fuels unprecedented risks.

One of the fastest-growing dangers is synthetic identity fraud, where criminals blend real and fake data to create convincing digital personas capable of bypassing traditional verification systems. These synthetic identities can infiltrate financial networks, exploit credit, and enable long-term fraud schemes that are hard to detect.

Equally alarming is AI-powered impersonation. With deepfake voices and videos, attackers can convincingly mimic executives, family members, or trusted partners—undermining trust and enabling sophisticated social engineering attacks.

In this video, we examine how GenAI is redefining digital identity, the challenges it poses, and the strategies needed to strengthen security in an AI-driven world.

#GenAI #DigitalIdentity #SyntheticFraud #Deepfake #AIThreats #CyberSecurity #AIIdentity #IdentityFraud #AIImpersonation #FutureOfSecurity #VARINDIA #AIAuthentication #AIFraudPrevention

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