Genesis and Hyundai Top J D Power Tech Innovation Study In 2022
10These Are The Car Brands With The Best And Worst User Tech Experience.
High-tech features are becoming an important factor in sales of new cars, but as automakers rush to get the latest and greatest tech into the field, they aren’t all succeeding at the same rate.According to J.D. Power’s 2022 Tech Experience Index (TXI) study, few aspects of a vehicle have as much variation between automakers as technology in terms of problems per 100 vehicles (PP100). For instance, the rate of problems for rear seat reminder technologies spans from 1.2 PP100 to more than 10 times that, at 26.2 PP100 for the worst performing rear seat reminders. That variation is important to an automaker because the risk of annoying customers with a bad technology can be doubly debilitating, according to Kathleen Rizk, the senior director of user experience benchmarking and technology at J.D. Power. She says that the risk of implementing a technology poorly can scare automakers away from innovating.