Google Almost Almost Killed ChatGPT! The Num Hundred Case #shorts
161,101Recently, Google made a major change by removing the num hundred feature from its search results. This feature allowed users and SEO professionals to view up to 100 search results on a single page by adding num hundred to the search URL. Now, no matter what you do, Google limits the number of results to just 10 per page. This change was introduced quietly but has had a noticeable impact on how people analyze and track search rankings.
For regular users, this change doesn’t make much difference. Most people rarely go past the first few pages of Google results. But for SEO professionals, marketers, and analytics tools, it has made data collection more complicated. Many keyword tracking tools used this parameter to pull larger sets of data from Google more efficiently. Now that it’s gone, they have to collect data one page at a time, which takes longer and increases costs.
Because of this change, some website owners noticed a sudden drop in impressions or keyword visibility in their reports. This doesn’t mean their actual rankings have fallen—it just means fewer results are being counted or shown to tracking systems. Essentially, Google’s adjustment has affected how data is measured, not necessarily how websites perform.
The best approach now is to focus less on raw impression numbers and more on genuine engagement metrics like clicks, conversions, and visibility on the first page. Rankings beyond page one still exist but are harder to track accurately. This update reminds everyone that SEO is shifting toward quality and user experience, rather than just volume-based tracking.
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