Grand Theft Auto IV (4K) - Shopping at Perseus

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Nostalgia Realm

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Published on October 11, 2017 9:00:00 PM ● Video Link: https://www.youtube.com/watch?v=6bXfom0EshE

Game:

Grand Theft Auto IV (2008)

Duration: 2:11

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Perseus is a clothing store in Grand Theft Auto IV that sells expensive suits and flashy clothes.

Influence
Perseus is based on Versace and Hermès. Evidence for a Versace link can be seen on the Versace logo, which features the head of Medusa. In Greek mythology, Perseus was a Greek hero who killed Medusa by beheading her, and he also appears on the Perseus logo in game. The Perseus logo is stylistically very similar to the Hermès logo, and both brands are named after characters in Greek/Roman mythology.

It is one of only three clothing chains where the player can purchase clothes in GTA IV, the other two being the Russian Shop and Modo, but it is the most upscale high-end clothes shop available to the player in the game. These stores are not accessible in The Lost and Damned, The Ballad of Gay Tony, or Grand Theft Auto: Chinatown Wars.

Being a top-of-the-range business, Perseus has an elegant appearance inside and out. The store has no Cash Registers. There are two rows of clothing and some additional clothing hanging on the wall. Inside is Marcus, who serves as the customer assisstant (whose name is only revealed in The Ballad of Gay Tony), and a security guard. The guard will tell Niko to "use it or put it away" if he has a weapon equipped.
Marcus' attitude towards the player depends on how the player is dressed. He remarks favorably towards any article of clothing that the player wears that has been bought from Perseus. While generally commenting negatively towards other forms of clothing. For example, should the player wear a Perseus suit with boots from the Russian Shop, Marcus may praise the suit, but recommends changing the shoes to some from Perseus.
In relation to his seemingly fashionable behavior, Marcus can be scared off easily and has a high-pitched voice. If Niko harms him, he runs off and the security guard attacks Niko starting a fight.
Certain missions, such as "Final Interview", "Three Leaf Clover", "Undertaker", "Pegorino's Pride" and "Mr and Mrs Bellic", require Niko to be wearing clothing from Perseus.
The player can download a Perseus theme for Niko's phone via Vipluxuryringtones.com. The player also gets a text message from Brucie Kibbutz soon after unlocking Algonquin, following "Blow Your Cover", telling him to "look VIP" and buy some clothes from Perseus.
The Radio Station that plays inside of all stores is Jazz Nation Radio 108.5.
Carmen Ortiz and Alex Chilton prefer Niko to wear clothes from Perseus.
Clothing
Unlike those from the Russian Shop and Modo, available suits are sold with both pants and a top (jacket and shirt/turtleneck, with an occasional tie). However, certain slacks and footwear are still sold separately.
Note that certain articles of Perseus clothing differ between the console and PC versions. These include the "turtleneck" suits, which are replaced in the PC version by three-button jacket and vest suits; the generic three-piece suit, the jacket of which is unbuttoned in the console versions, but buttoned up in the PC version; and the loafers and suede bucks, which are replaced in the PC version by oxfords and suede wingtips, respectively. Their colors remain generally consistent.  
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