Growing Horizontally to Compete with the Big Guys | Nicholas TALARICO
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Published on ● Video Link: https://www.youtube.com/watch?v=IOIMrzQLTfE
Download slides: https://www.dropbox.com/s/iowca3ajdb71eek/FINAL_Talarico%20-%20CGA_Europe_Powerpoint.ppt?dl=0
How does an un-funded (or lightly-funded) company compete in a marketing environment in which much of the competition has budgets in the tens or even hundreds of millions of dollars? Nick Talarico, Founder & CEO of Super Lucky Casino shares some secrets about leveraging brands, public domain, and bringing forward the entry point to your casino by a step or two, thus increasing the size of the top of your funnel and decreasing your cost of user acquisition.
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