GrowthBeat 2014: Defining predictive marketing in a crowded B2B space

Channel:
VentureBeat
Subscribers:
20,300
Published on ● Video Link: https://www.youtube.com/watch?v=rYiYlc3KU1w


Duration: 20:35
207 views
3

Marketing tactics quickly transformed from big data to data-driven, and some now claim predictive is here. B2B marketers face pressure to employ technologies to deliver marketing strategies founded in a data-driven understanding of their customers and to develop automated campaigns for repeatable ROI improvements. And they're expected to make these changes yesterday. Hiring internal data scientists and marketing technologists is inefficient, and most providers still build custom models that require project management and complex implementations. How can organizations reduce the complexity and streamline time to deliver a 360-view of their customers? How will marketers improve conversions at each stage of the funnel? And when will your marketing become truly predictive? Darian Shirazi (CEO & Founder at Radius) will showcase the importance of software powered by machine-generated data and his approach toward a productized predictive marketing platform.

Speakers:
Matt Marshall, Founder & CEO, VentureBeat
Darian Shirazi, CEO & Founder, Radius
Sanjeev Patny, Head of Underwriting for Small Business Credit Card, American Express
Erin Colbert, Head of Marketing, ZenPayroll



Other Videos By VentureBeat


2014-12-23GamesBeat 2014:Data science - The newest weapon in the arsenal of mobile monetization
2014-12-23GamesBeat 2014: A conversation with Lucy Bradshaw and Rachel Franklin of EA
2014-12-23GrowthBeat 2014: How DoubleDutch tripled sales in 18 months
2014-12-23GrowthBeat 2014: How Zappos personalizes its ad experience (with Zappos & ChoiceStream)
2014-12-23GrowthBeat 2014: Align marketing and product to maximize user growth (with Eventbrite)
2014-12-23GrowthBeat 2014: Rein 'em in! How to keep customers coming back
2014-12-23GrowthBeat 2014: Defining, measuring, & seizing the opportunity of personalization
2014-12-23Growth Beat 2014: How TripIt personalized touch points with Salesforce
2014-12-23GrowthBeat 2014: The power of closed loop marketing (with Hard Rock Cafe & Privy)
2014-12-23GrowthBeat 2014: Busting through ceilings - it’s not a game with Kabam
2014-12-23GrowthBeat 2014: Defining predictive marketing in a crowded B2B space
2014-12-23GamesBeat 2014: Made in China, played worldwide
2014-12-23GamesBeat 2014: Providing a total solution for monetization
2014-12-23GamesBeat 2014: Insight from the world's largest game company
2014-12-23GamesBeat 2014: Mobile gaming's all stars Making the cut to play the big leagues
2014-12-23GamesBeat 2014:Live streaming is transforming game discovery
2014-12-23GamesBeat 2014: Why China has become the hottest game market
2014-12-23GamesBeat 2014: Who's got game innovation showdown
2014-12-23GamesBeat 2014: Storytelling in games From vision to reality
2014-12-23GamesBeat 2014: Zigging with others zag - A Fireside chat with Mitch Lasky, Benchmark
2014-12-23MobileBeat 2014: How Nascar and Telescope use mobile to create the 360-degree fan experience