Duration: 17:57

334 views

1

E-commerce websites like Zappos rely a lot on advertising to engage shoppers online — and keep them. In today's atmosphere of advertising clutter,
top performers like Zappos use dynamic ads, interactivity, animation, and programmatic audience targeting to grab attention and increase relevance, thereby boosting engagement. Come hear Zappos' Head of Demand Generation Marketing and ChoiceStream's CEO talk about integrating all of these elements into various weather-based campaigns, to drive ROAS and acquire new customers in the same campaigns. They'll dive into the details of campaign planning, performance monitoring, and optimization.

Speakers:
Scott Thurm, Senior Deputy Technology Editor, Wall Street Journal
Lisa Archambault, Head of Demand Generation, Zappos
Eric Bosco, CEO, ChoiceStream